Privacy policy
2. How We Use Information
We may use information we collect to:
Respond to inquiries and requests;
Provide, operate, maintain, and support the Service;
Create and manage user accounts;
Configure and operate the Chrome extension;
Schedule and facilitate review requests after authorized clinic staff confirm a patient or customer;
Send relevant patient or customer contact information to the clinic’s connected GoHighLevel account so that review requests can be delivered;
Display review-request activity to authorized clinic staff;
Display Google Business Profile reviews to authorized clinic staff and allow them to respond through connected services;
Diagnose and resolve technical problems;
Maintain the security and integrity of the Service;
Improve and develop our products and services;
Send service-related updates and communications; and
Comply with applicable laws, regulations, legal processes, and contractual obligations.
Patient and Customer Information
With respect to patient or customer information collected from a client’s website, Open Path Media acts as a service provider or processor on behalf of the applicable clinic or business, to the extent required by applicable law.
The clinic or business determines which individuals are contacted and is responsible for ensuring that it has the necessary legal basis, permissions, and consents to contact those individuals.
3. How We Share Information
We do not sell personal information.
We do not share personal information with third parties for their own independent marketing or advertising purposes.
We may share information with service providers and other parties when reasonably necessary to operate the Service, including:
GoHighLevel
We may share relevant customer or patient contact information with the clinic’s connected GoHighLevel account so that review requests can be delivered.
Hosting and Database Providers
We use third-party hosting, infrastructure, and database providers to store and process Service data.
When a clinic connects its Google Business Profile to the Service, we may access and process information from Google to display reviews and provide functionality that allows authorized clinic staff to respond to reviews.
Google-related access is limited to clinic accounts that have authorized the applicable connection.
Professional Advisers and Legal Authorities
We may disclose information to attorneys, accountants, auditors, consultants, regulators, law enforcement, government authorities, or other third parties when reasonably necessary to:
Comply with applicable law or legal process;
Protect our rights, property, or safety;
Protect users or the public;
Investigate suspected fraud, abuse, or security incidents; or
Enforce our agreements and policies.
Business Transfers
If Open Path Media is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to applicable legal requirements.
4. Chrome Web Store Limited Use
Our collection, use, and transfer of information obtained through Chrome extension permissions complies with the applicable Chrome Web Store User Data Policy, including the Limited Use requirements.
Information obtained through the extension is used only for purposes necessary to provide, maintain, secure, and improve the review-request features described in this Privacy Policy.
We do not sell information obtained through the extension.
We do not use information obtained through extension permissions for advertising or creditworthiness or lending-related purposes.
Access to such information is limited to circumstances reasonably necessary to provide or improve the Service, maintain security, comply with applicable law, or where authorized by the user.
5. SMS Communications
Website SMS Communications
By submitting your phone number through our website and affirmatively checking the applicable consent box, you consent to receive conversational SMS messages from Open Path Media Group LLC relating to your inquiries, customer support, appointment scheduling, follow-ups, and other service-related communications.
Message frequency varies depending on your interactions with us.
Message and data rates may apply.
You may opt out at any time by replying STOP to any SMS message. For assistance, reply HELP.
Mobile Information and SMS Consent
We do not sell mobile information or share mobile information with third parties or affiliates for their own marketing or promotional purposes.
We may share information with service providers and subcontractors that support our SMS and customer-service operations, such as message-delivery providers and customer-support providers, solely as necessary to provide the requested services.
Text-message opt-in information and consent records will not be shared with third parties outside these service providers except where required by law or otherwise authorized by you.
Review Requests Sent on Behalf of Clinics
Review-request messages sent to patients or customers through the Service are sent on behalf of the applicable clinic or business.
The clinic or business is responsible for obtaining all legally required consent and permissions to contact its patients or customers.
Recipients may opt out of SMS review-request communications by replying STOP or using any other opt-out mechanism provided in the message.
6. Cookies and Similar Technologies
We use cookies and similar technologies on our website to:
Improve website functionality and user experience;
Understand how visitors use our website;
Analyze website performance; and
Improve our services.
The Chrome extension itself does not use cookies for tracking purposes.
7. Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.
Our current retention practices include:
Unconfirmed patient/customer entries: Patient or customer entries that are not confirmed by authorized staff within the applicable two-hour confirmation period are cancelled and are no longer eligible for a review request. These records are deleted or anonymized within 30 days.
Confirmed review-request records: Confirmed review-request records, including campaign activity and related operational information, are retained for 12 months and then deleted or anonymized.
Account information: Account information is retained while the account remains active and for 90 days after account termination, unless a longer period is needed for legal, security, billing, dispute-resolution, or recordkeeping purposes.
Website inquiries: Information submitted through website inquiries is retained for 12 months and then deleted or anonymized, unless ongoing communication or a legal obligation requires longer retention.
Backups: Deleted information may remain in secure system backups for a limited additional period, generally not exceeding 30 days, before being overwritten or removed through normal backup-rotation processes.
We may retain certain information for longer periods when reasonably necessary to comply with legal obligations, resolve disputes, enforce agreements, prevent fraud or abuse, maintain security, or protect our legal rights.
8. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.
Our security measures include, where applicable:
HTTPS/TLS encryption for data transmitted between systems;
Secure password hashing;
Hashing or other security protections for session tokens;
Restricted access to production systems and data; and
Access controls designed to limit data access to authorized personnel and systems.
However, no method of transmission or electronic storage is completely secure. We cannot guarantee that personal information will never be accessed, disclosed, altered, or destroyed as a result of a security incident.
9. Your Privacy Rights
Depending on where you live and applicable law, you may have rights regarding your personal information, including the right to request:
Access to personal information we hold about you;
Correction of inaccurate personal information;
Deletion of personal information;
Information about how your personal information is collected and used; and
Other rights provided by applicable privacy laws.
To exercise applicable rights, contact us at hello@openpathmediagroup.com.
If you are a patient or customer of a clinic that uses the Service, you may also contact that clinic directly. Where appropriate, Open Path Media may direct your request to the applicable clinic because the clinic may control the underlying patient or customer information.
Depending on your location, you may have additional rights under state or other applicable privacy laws, including potentially the California Consumer Privacy Act and related regulations.
We will evaluate and respond to valid requests in accordance with applicable law.
10. Children’s Privacy
The Service is not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13.
If you believe that a child under 13 has provided personal information to us, please contact us so that we can evaluate and, where appropriate, delete the information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or privacy practices.
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.
If we make material changes, we may provide additional notice to account holders or users where required by applicable law.
Your continued use of the website or Service after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy, to the extent permitted by applicable law.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Open Path Media Group LLC
Email: hello@openpathmediagroup.com
Phone: (954) 738-1578